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New Logo for WyoLotto by Warehouse Twenty One

New

Noted Feb. 4, 2014 by Armin

Industry / Finance Tags /

About

(Est. 2013) “The Wyoming Lottery Corporation is a corporate business entity established by House Bill 77 in the 2013 legislative session and signed into law by Governor Matt Mead last March. The corporation operates as a private business and does not employ state employees or use state tax money. State law requires the first $6 million of Lottery revenue to be distributed to cities, towns and counties based on Wyoming’s sales tax formula. Any additional earnings will be deposited into the state’s Permanent Land Fund’s Common School Account.”

Design by

Warehouse Twenty One (Cheyenne, WY)

Related links

WyoLotto press release
WyoLotto Logo Guidelines (PDF)
Logo unveiling photos

Relevant quote
Nicknamed YoLo after the combination of letters that appears in WyoLotto, the Wyoming Lottery's brand name, the logo's character is intended to represent the fun inherent in playing the lottery. "We're excited about bringing YoLo to life as we move forward with the Lottery's branding process," Clontz said. "Whether you call him a jackalope or a jackpotalope, YoLo's a distinctly Wyoming character that will become an instantly recognizable symbol of the Lottery.

WyoLotto press release

Images (opinion after)
New Logo for WyoLotto by Warehouse Twenty One
Logo detail.
New Logo for WyoLotto by Warehouse Twenty One
YoLo hanging out in different poses on the website.
Opinion

This is probably one of the best state lottery logos in the U.S.. No pot of gold, no rainbows, no dollar signs. Just an adorable jackrabbit with antlers punningly labeled as a "jackpot-a-lope". The custom script wordmark is pretty nice too (although the little notch created by the "L" on the bottom swoosh is too distracting). Very enjoyable altogether.

Thanks to Mindy Bortz for the tip.

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