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New Logo for Zillow



Noted Apr. 3, 2019 by Armin

Industry / Real Estate Tags /


(Est. 2006) “Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow Group’s Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists, data analysts, applied scientists and engineers produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG), and headquartered in Seattle.”

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Zillow press release

Relevant quote
The new Zillow logo was inspired by a signature, which is the culmination of every successful home transaction. The fluid movement in the mark connotes ease, transparency, and empowerment, which represent Zillow’s role in the lives of consumers. Our photography and illustrations draw from the new logo to convey our heritage, while leveraging simple shapes, clean lines, a secondary color palette and modern stylistics that add a sense of warmth and whimsy.

Zillow press release

Images (opinion after)
New Logo for Zillow
New Logo for Zillow
Illustration style.
New Logo for Zillow
Online presence.
TV spot. Logo animation at the end.

For some reason I vividly remember seeing the Zillow website for the first time — which had this version of the old logo — and thinking, "Man, this does not look trustworthy". The crazy Z-house icon was just too weird and the name was (and still is) questionable. Nonetheless, 13 years later and Zillow is one of the most well-known home listing sites. The new logo is only a visual re-execution and it’s really well done. Both the icon and wordmark are highly improved. I like the straightening of the home holding shape and the new interpretation of the “z” as a signature, effectively looking like both. The wordmark isn’t revolutionary but it’s crisp, nicely spaced, and well-sized in relationship to the icon. The new logo is so much more pleasant. The illustrations are weird — they can’t decide if they are flat or textured and the mix isn’t quite working. The new website looks like a hundred other websites but it’s fine. Overall, there is a nice maturation to the brand.

Thanks to David Bates for the tip.

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