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New Logo, Identity, and Name for Allegion by Lippincott

New

Noted Jan. 10, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 2013 as a spinoff of Ingersoll Rand) “Allegion helps keep people safe where they live, work and visit. Allegion is pioneering safety as a provider of security solutions for homes and businesses through 23 global brands. Allegion specializes in security around the doorway and beyond: everything from residential and commercial locks, door closers and exit devices, steel doors and frames, to access control and workforce productivity systems. Allegion, a constituent of the S&P 500®, is a $2 billion business employing more than 7,600 people and offering products in more than 120 countries across the world.”

Design by

Lippincott (New York, NY)

Related links

Lippincott case study
Allegion press release
Allegion brand guidelines (PDF)

Relevant quote
The selected name, Allegion, conveys the close, collaborative and long-term relationships (allegiances) that the company builds with customers. It also refers to the diverse legion of experts company-wide and suggests the protection and strength that the brand's security solutions provide.

The Allegion logo features a lowercase "a" graphic, which is assembled with deliberate and precise arrangement of panels and openings reminiscent of architecture plans and blueprints. The vibrant orange symbol represents the new company's boundless energy and enduring commitment to creating a safer, more secure world.

Lippincott case study

Images (opinion after)
New Logo, Identity, and Name for Allegion by Lippincott
Brochure covers.
New Logo, Identity, and Name for Allegion by Lippincott
Goodies.
New Logo, Identity, and Name for Allegion by Lippincott
New Logo, Identity, and Name for Allegion by Lippincott
Packaging samples.
Opinion

I like this quite a lot. Very corporate-identity-ish in all the right ways. Not flashy or overly conceptual, just a simple idea executed with bossiness.

Thanks to The Branding Source for the tip.

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