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New Logos for Delphi Technologies and Aptiv
 

before

after

Noted Dec. 8, 2017 by Armin

Industry / Automobile Tags /

About

Delphi Technologies is a technology company whose people focus on solving emissions and fuel economy challenges for the world’s leading automotive original equipment manufacturers and provides leading aftermarket service solutions. Headquartered in London, U.K., Delphi Technologies operates technical centers, manufacturing sites and customer support services in 24 countries.”

Aptiv is a global technology company that develops safer, greener and more connected solutions, enabling the future of mobility. Headquartered in Gillingham, England, Aptiv has 147,000 employees and operates 14 technical centers, as well as manufacturing sites and customer support centers, in 45 countries.”

Design by

N/A

Related links

Delphi spin-off/split announcement

Images (opinion after)
New Logos for Delphi Technologies and Aptiv
Delphi Technologies logo.
New Logos for Delphi Technologies and Aptiv
Aptiv logo.
Delphi Technologies brand video.
Aptiv brand video. Nice audio mnemonic at the end.
Opinion

The old logo was a little… extended. In trying to introduce a unique “E” for differentiation they introduced a slight typographic aberration but I can see how I might be alone in my dislike for it. It’s rare that a split/spun-off company yields two good logos but that seems to be the case here. I particularly like the new Delphi Technologies logo with the chunky rounded sans serif and the angled counterspace of the “D”. It has an old-school vibe that’s pretty cool. Even the “Technologies” type, which has one of those annoying stemless “n”s is not bad. The Aptiv logo is not that interesting or even memorable but at least it made a somewhat interesting type choice in Formular, which has an interesting gesture in its angled letterforms where the apex don’t join into a point but have a small flat part. The dots, though, those are kind of dumb. It’s hard to tell if these were both done by the same design firm but my guess would be yes. Overall these are two good, solid corporate marks.

Thanks to Imre Jernei for the tip.

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