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New Logos for Frisco RoughRiders by Brandiose



Noted Mar. 11, 2015 by Armin

Industry / Sports Tags /


(Est. 2003) “The Frisco RoughRiders (short form: ‘Riders) are currently the Class AA affiliate of the Texas Rangers major league baseball club. The team plays in the Texas League, assigned to the South Division. Prior to 2003, the franchise was based in Shreveport, Louisiana, and were known as the Shreveport Captains (and, for the 2002 season, the Shreveport SwampDragons). In 2003, they were purchased by Mandalay Entertainment in connection with Tom Hicks, former owner of the Texas Rangers and the Southwest Sports Group. Mandalay Baseball moved them to the North Texas city of Frisco and changed their name to the RoughRiders. They currently play at Dr Pepper Ballpark in Frisco. […] in 2012, Forbes ranked the Rough Riders as the 4th most valuable franchise in Minor League Baseball.”

Design by

Brandiose (San Diego, CA)

Related links

RoughRiders press release

Relevant quote
The re-imagined identity celebrates one of America's legendary heroes, Teddy Roosevelt, whose famous Rough Riders originated in Texas more than a century ago. Officially known as the 1st United States Volunteer Cavalry, this famous regiment became known as the "Rough Riders" and its members were personally recruited by Teddy throughout the Lone Star State. Many of the Rough Riders were from the areas currently known as the cities of Frisco, Plano and McKinney.

The team's new logo set is highlighted by "Swinging Teddy," an exuberant depiction of the 26th President of the United States. The iconic image of Teddy laughing is captured in the RoughRiders' alternate logo, which shows him donning his famous slouch hat and pince-nez glasses. Stylized "RoughRiders" lettering can be seen through the identity, topped with the Texas star. The double-curl at the bottom of the capital R's in the "Double R" logo and wordmark is inspired by Teddy's celebrated moustache.

RoughRiders press release

Images (opinion after)
New Logos for Frisco RoughRiders by Brandiose
Logo detail.
New Logos for Frisco RoughRiders by Brandiose
Alternate logos.
New Logos for Frisco RoughRiders by Brandiose
New Logos for Frisco RoughRiders by Brandiose
Uniform detail. So awesome.

How does one critique a logo with a jolly Teddy Roosevelt? There is no guidebook for such a thing. The main logo, showing Roosevelt in full swing and gallivanting in pleasure is too much fun. The accompanying wordmark, with an ode to his mustache follows suit. The front-facing Teddy is a little creepy but it's so campy and full of confidence that it works. The one thing I don't like are the "R"s, either as a monogram or on the collar of Teddy, they feel slightly weak and wobbly compared to everything else.

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