(Est. 1971) “The Golden State Warriors are an American professional basketball team based in San Francisco, California. The Warriors compete in the National Basketball Association (NBA), as a member of the league’s Western Conference Pacific Division. Founded in 1946 in Philadelphia, the Warriors relocated to the San Francisco Bay Area in 1962 and took the city’s name, before changing its geographic moniker to Golden State in 1971. They play their home games at the Chase Center. Nicknamed the Dubs as a shortening of “W’s”, the Warriors hold several NBA records; they have registered the best ever regular season, most wins in a season (regular season and postseason combined), as well as the best ever postseason run. With the combined shooting of Curry and Thompson, they are credited as one of the greatest backcourts of all time. The team’s six NBA championships are tied for third-most in NBA history with the Chicago Bulls. According to Forbes, the Warriors are the seventh highest valued sports franchise in the United States, and joint-tenth in the world, with an estimated value of approximately $3.1 billion.” (Wikipedia
The Golden State Warriors’ new primary icon and global logo depicts a more accurate portrayal of the Bay Bridge, adding in subtle details on the bridge span, and represents the Golden State Warriors’ standing as the Bay Area’s professional basketball team.
The Golden State Warriors previous identity used Copperplate font, and the new ‘Global Icon’ logo will utilize a custom font. The new, custom font will also be featured in the team’s word mark.
The new “W” secondary logo has been updated to match our new custom font and overall modernized aesthetic, and will be featured on the belt of the team’s uniform shorts.
Images (opinion after)
I have to apologize that I don’t have better quality or higher resolution images but, in my defense, it’s a reflection of the shitty job the Warriors did in introducing this logo. Announced on Twitter via an image that looks like it was screenshot’d from a PowerPoint presentation, there was no sense of pride, excitement, or even value assigned to this redesign while a minor press release luke-warmly stated the obvious. The 2010 logo is probably one of the logos I despise the most, not just in the NBA but across industries. The bridge drawing and composition were weird and the use of Copperplate was baffling. I also can’t believe that I just now saw that the stroked circle that holds the bridge was off center. The new logo has a revised bridge drawing which I guess is “better” but still retains the same uselessness as before and the new typography… my goodness, the new typography… it’s so, so, so painful and horrible to look at. Not a single letter in there deserves praise… or pity. All of them are horrible alone and together and even more so when typeset on a circle. It’s amazing to me that one of the best teams in the NBA has the absolute worst logo in the league. The two potential secondary logos are equally bad, especially the “W” one with its inward slab serifs and terrible chisel effect. The “The Bay” one is not as bad but, yeah, at this point, getting me to say anything positive about any of this is as unlikely as a Game 7 was for the Warriors (it was close though!).
Thanks to Corwin Thiessen for the tip.