(Est. 1968) “The Phoenix Suns are a professional basketball team based in Phoenix, Arizona. They are members of the Pacific Division of the Western Conference in the National Basketball Association (NBA), and the only team in their division not to be based in California. […] The Suns began play as an expansion team in 1968. The franchise owns the NBA’s fourth-best all-time winning percentage, winning 55 percent of its games, as of the end of the 2012-2013 season. In forty-five years of play, they have made the playoffs 29 times, posted nineteen seasons of 50 or more wins, made nine trips to the Western Conference Finals, and advanced to the NBA Finals in 1976 and 1993. As a result, based on their all-time win-loss percentage, the Suns are the most winning franchise to have never won an NBA Championship.” (Source: Wikipedia)
Fisher (Phoenix, AZ)
"The new logos have a darker color palette with new fonts that have been modified with unique dimension and characters," said Greg Fisher of Principal Fisher, the agency that assisted the Suns in the redesign process. "The primary logo is an enhanced version of the past logo with an updated sunburst and new word mark beneath it. The Suns' colors are darker and bolder giving the orange and purple palette refreshed strength."
Likewise, slight modifications were made to the popular "PHX" bird logo. In addition to a basketball consistent with the one in the primary logo, the new version features a closed beak, uplifted wings, new type fonts and modernized flames.
Images (opinion after)
It's a decent evolution. Other than the old alternate mark, which was too oblong, there didn't seem to be a strong reason to change. But, hey, new logo means new merch to sell!
Thanks to JJ for the tip.