Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logos for Virginia Athletics by Nike GIG
 

before

after

Noted May. 1, 2020 by Armin

Industry / Sports Tags /

About

(Est. 1888) “The Virginia Cavaliers, also known as Wahoos or Hoos, are the athletic teams representing the University of Virginia, located in Charlottesville. The Cavaliers compete at the NCAA Division I level (FBS for football), in the Atlantic Coast Conference since 1953. Known simply as Virginia in sports media, UVA has twice won the Capital One Cup for men’s sports (in 2015 and 2019) after leading the nation in overall athletic excellence. The Cavaliers have regularly placed among the Top 5 nationally.” (Wikipedia)

Design by

Nike Global Identity Group

Related links

Virginia Athletics brand microsite
Virginia Athletics press release

Relevant quote
In its newest evolution, the [V-Sabre] mark incorporates bolder lines and beveled edges, giving it weight, power and a dynamic presence.

The secondary [Cavalier Shield] mark is UVA's modern take on a coat of arms. Traced from original blueprints, the top of the shield echoes the silhouetted roof of the Rotunda. Below, the hat and sabre embody the fighting spirit of Virginia Athletics.

The face of Virginia Athletics for decades, the Cavalier personifies the excitement and spirit of our program. In the fierce new [Virginia Cavalier] mark, the Cavalier takes a fighting stance. Hat tipped, the figure is an inclusive symbol, representing all members of the University community – regardless of gender, ethnicity, age or background.

Our new typography uses a clean and modern design, utilizing straight lines and circles found in the original design documents of the Rotunda, to unite all 27 varsity teams across Athletics. The design of the numbers includes an allusion to the sharp edge of a sabre.

Virginia Athletics brand microsite

Images (opinion after)
New Logos for Virginia Athletics by Nike GIG
Primary “V-Sabre” mark.
New Logos for Virginia Athletics by Nike GIG
Secondary “Cavalier Shield” mark.
New Logos for Virginia Athletics by Nike GIG
Secondary “Virginia Cavalier” mark. (Someone needs some Exporting-to-web tutorials to avoid all those distracting white gaps.)
New Logos for Virginia Athletics by Nike GIG
All marks.
New Logos for Virginia Athletics by Nike GIG
Typography.
New Logos for Virginia Athletics by Nike GIG
Uniform details.
New Logos for Virginia Athletics by Nike GIG
Merch.
Identity presentation and behind the scenes.
Opinion

The primary mark evolution is good for the most part, adding some welcome dimensionality to the mark, although I’m not sure why the contrast between the two blues is so subtle as to pass almost unnoticed, which is a shame because it would make the sabres look cooler. For some reason I love the squiggly new handles — I know it’s a detail that will get a little lost but it’s a nice touch and based on the embroidery details shown, it holds up surprisingly well. The secondary marks get a little cartoony with the feathered-hat motif but I can totally see UVA folks loving it and, to their credit, both are well done — within the realm of sports identity. I like the detail on the top of the shield that follows the contour of the front of the iconic university building. The cavalier person mark… I’m not into it at all but, again, I think it will have a strong place in the hearts of students and alumni. The type marks are alright but their commitment to hard geometry yields some rather stiff-looking words. I was going to commend them for no spikes but then the numerals bring some inner spikes because swords and I want to not like it but I’m amused. Overall, pretty much par for the course when it comes to Nike-designed college athletics identities… it’s all fine and mostly well done but hard to get too excited by it if you are not affiliated with the school academically or emotionally, which is more of an us problem.

Thanks to Bud Snead for the tip.

Your opinion…

On Primary Mark


Total

On Secondary Shield Mark


Total

On Secondary Cavalier Mark


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Logo Before & After
Secondary Logo

Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
 
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020