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New Logos to Texas Woman's University by Commerce House
 

before

after

Noted Aug. 28, 2017 by Armin

Industry / Education Tags /

About

(Est. 1901) “Texas Woman’s University (historically the College of Industrial Arts and Texas State College for Women, commonly known as TWU) is a co-educational university in Denton, Texas, United States with two health science center branches in Dallas and Houston. While male students are accepted into all programs, the school is better known as the largest state-supported university for women in the United States. TWU’s nursing doctoral program is the largest in the United States.” (Wikipedia)

Design by

Commerce House (Dallas, TX)

Related links

Texas Woman's University press release

Relevant quote
The university’s new logo takes its primary design cues from the library fountain on its Denton campus, and also forms the letters “TW” for Texas Woman’s.

The tagline ‘Boldly Go’ builds upon the strong past of Texas Woman’s, the nation’s largest university primarily for women. It also is an expression the university’s aim to educate, inspire and empower students for generations to come.

In addition, the Pioneers, as the university’s athletic teams are known, soon will be sporting a new mascot — the “owl of Minerva” — that’s as fierce as it is wise, just like the student-athletes wearing it, Feyten said.

Texas Woman's University press release

Images (opinion after)
New Logos to Texas Woman's University by Commerce House
Logo.
New Logos to Texas Woman's University by Commerce House
Tagline.
New Logos to Texas Woman's University by Commerce House
Flag.
New Logos to Texas Woman's University by Commerce House
TWU Athletics logo, before and after.
New Logos to Texas Woman's University by Commerce House
Pioneers logo.
Opinion

The old logo was highly unimaginative and lacking any kind of personality but, hey, it was clear. The new logo is apparently inspired by this fountain, which looks like nothing special or to be inspired from but okay. The new logo introduces a “TW” monogram that looks like an airport or airline logo and is all-around awkward. Dropping the “U” from the monogram doesn’t make a lot of sense as most universities build it into their acronyms and monograms as it’s a natural way to reference universities: It’s TWU not TW; it’s UCLA not CLA; it’s UT not T; etc. The wordmark is atrocious. I get that they were trying to match the curvy/pointy endings of the monogram but it makes every letter look horrible. The new athletics logo might be the scariest thing I have seen in a while both in the face of the owl, which is the kind of thing I would be scared of when camping in the woods, and by the execution, which is the kind of thing I would be scared of when working in Adobe Illustrator. The face of the owl would only rank one point higher in a Hot or Not competition with Ghostface; of all the owl depictions one could do, this is really the strangest one. Besides the face, everything else about it is terrible, including the tiny wings, huge claws, and infuriating amount of strokes and highlights and shadows and more strokes. The women of Texas University deserve much better; both the academic and athletics logo can boldly go back to where they came from.

Thanks to Chad Lock for the tip.

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Logo Before & After
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