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New Name and Icon for Twitter's



Noted Nov. 4, 2015 by Armin

Industry / Media Tags /


Twitter is Twitter. No need to spend a lot of time on it. Yesterday, Twitter announced it is changing its “Favorite” star icon to a “Like” heart icon. Twitter responded in good Twitter style on Twitter against Twitter. Got all that?

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Twitter blog post

Relevant quote
We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.

The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.

Twitter blog post

Images (opinion after)
New Name and Icon for Twitter's
Introduction to the new heart.
New Name and Icon for Twitter's
The animation when you click on the heart, deconstructed.

Twitter could have changed their logo from a bird to a cat and I doubt it would have gotten the same amount of (negative) reaction as this tiny little change has. Even though it's not a logo change, this is a very significant "brand" change in that it is completely changing a user behavior that has been very well embraced and people — both those who are tweeting and those who are favorite-ing — have come to rely on and understand its meaning and implications. The act of favorite-ing is more acknowledgment and thumbs up than actual loving, as it is on Instagram and Facebook, which brings me to my biggest criticism of the change: Why would Twitter adopt the language of Facebook's "Like" and the visual of Instagram's heart? It makes absolutely no sense and what little differentiation the "Favorite" icon and language held in the Twitter brand is now completely gone. By Twitter saying the favorite icon was confusing "especially to newcomers" it's admitting a small defeat in that it would rather use the same language as the competing social media platforms than sticking to the subtle details that separate it from them.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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