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New Name and Logo for Dallas Wings
 

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Noted Nov. 3, 2015 by Armin

Industry / Sports Tags /

About

(Est. 1998, previously Tulsa Shock) “The Dallas Wings are a professional basketball team based in Arlington, Texas, playing in the Western Conference in the Women’s National Basketball Association (WNBA). The team was founded in Detroit, Michigan before the 1998 WNBA season began; the team moved to Tulsa, Oklahoma before the 2010 season; then moved to Dallas prior to the start of the 2016 season. The team is owned by an ownership group which is led by Bill Cameron and David Box. On July 20, 2015, Cameron announced that the franchise would move to Arlington, Texas for the 2016 WNBA season.”

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WNBA press release

Images (opinion after)
New Name and Logo for Dallas Wings
Logo detail.
Opinion

Most WNBA teams' logos have a relationship in name and graphics to their NBA counterparts: The Tulsa Shock complemented the Oklahoma City Thunder and now the Dallas Wings complement the Dallas Mavericks. Both logos come in a blue and green color palette and feature horses, except that the Wings' is a pegasus. I would have gone with unicorn but pegasi are cool too. The logo is fine and gets a B+ as far as basketball logos go that fit the mold of mascot + ball + arched wordmark. The execution of all the elements — from horse's face to wings to wordmark to bi-color ball — is very competent, which is not something that can be said of all professional basketball team logos.

Thanks to Erik Weasenforth for the tip.

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