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New Name and Logo for Eversource



Noted Mar. 3, 2015 by Armin

Industry / Corporate Tags /


Eversource, formerly Northeast Utilities (NYSE: NU), transmits and delivers electricity and natural gas to more than 3.6 million electric and natural gas customers in Connecticut, Massachusetts and New Hampshire.”

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Related links

Hartford Courant news story
Cape Cod Times news story

Images (opinion after)
New Name and Logo for Eversource
Old logos being replaced as Eversource.
New Name and Logo for Eversource
Logo detail.
New Name and Logo for Eversource
Eversource CEO and van.
New Name and Logo for Eversource
New decal on truck.
Introduction to Eversource.

The previous logo was very old school with an icon that looked like a college design exercise straight out of the 1980s. The serif typography was actually nice; probably wrong for a utility company but nice nonetheless. The new name makes the company feel NOT regional and now has a name more akin to an ambitious national utility company. It's a decent name, I guess. Hinting at "resources" and "ever available" or something to that effect. Better than Nusenda for sure. If the type choice had been slightly more inspired this would have turned out into a half-decent logo. The three-banded circle is attractive, making for a nice "O" and a highly effective social media icon but the black, blunt type lacks any kind of personality.

Thanks to Joshua Edgerly for the tip.

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