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New Name and Logo for Metro by T-Mobile



Noted Sep. 27, 2018 by Armin

Industry / Telecom Tags /


(Est. 1994, previously MetroPCS) “Metro by T-Mobile, commonly referred to as simply Metro, is a prepaid wireless service brand in the United States that is part of T-Mobile US, Inc.. Metro by T-Mobile provides nationwide talk, text, and data depending on the plan services using GSM, HSPA, HSPA+ and 4G LTE networks. Metro previously operated the fifth largest mobile telecommunications network in the United States using code division multiple access (hence “PCS” in their name). The legacy MetroPCS CDMA network was decommissioned on June 21, 2015.[2] Its legacy 4G network using LTE will be integrated with T-Mobile US’s own 4G LTE network. On September 24, 2018, T-Mobile announced that the brand MetroPCS will cease to exist in October 2018, becoming Metro by T-Mobile.” (Wikipedia)

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T-Mobile press release

Images (opinion after)
New Name and Logo for Metro by T-Mobile
New Name and Logo for Metro by T-Mobile
T-Mobile US CEO John Legere presents the new name and logo.
New Name and Logo for Metro by T-Mobile
Tom Keys, President of MetroPCS at T-Mobile, sports an embroidered logo.

The old logo wasn’t great but there was something recognizable about it in its bold/light combo that made it stand out in retail applications. Whenever I have seen a MetroPCS store on the street, like, I remember seeing it. Not sure why. The new logo isn’t better or worse, it’s just another kind of lame. It maintains the “metro” treatment from before and then tacks on a swoosh that presents the always horrible T-Mobile logo. The swoosh is dumb, sure, but at least it’s presented relatively decently, creating a — I guess — memorable detail in how it crops the “m”. Don’t get me wrong, I don’t like this at all, but in the grand scheme of things, it doesn’t completely suck. The big problem — as we’ve experienced this week in spades — is the name. “MetroPCS” works, “Metro™ by T-Mobile" does not and it’s something no one that doesn’t work for T-Mobile or Metro™ by T-Mobile is going to call it ever. And “Metro”, as a single-word brand name, has no real merit or equity. Now, my last question is where can I get that bitchin’ leather jacket with the T-Mobile logo on it? So that I can avoid going there.

Thanks to Jeff Ho for the tip.

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