Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Name and Logo for Sociéte Québécoise du Cannabis by Cossette

New

Noted Jul. 3, 2018 by Armin

Industry / Government Tags /

About

(Est. 2018) “The Sociéte Québécoise du Cannabis (Quebec Cannabis Society in English, SQDC for short) is a wholly owned subsidiary of the Société des alcools du Québec (SAQ), which is managed separately. Its mission is to ensure the retail sale of cannabis from a health protection perspective, in order to integrate consumers into the legal cannabis market and to maintain them, without promoting the use of cannabis. Its mandate is social and its priority is the health and safety of its customers. Its profits will be donated to the Fund for Prevention and Research on Cannabis.”

Design by

Cossette

Related links

N/A

Images (opinion after)
New Name and Logo for Sociéte Québécoise du Cannabis by Cossette
Logo. (Sorry for the small size; that’s all I could find.)
New Name and Logo for Sociéte Québécoise du Cannabis by Cossette
Pattern.
New Name and Logo for Sociéte Québécoise du Cannabis by Cossette
Facebook cover image.
Opinion

Not a whole lot of info or visuals on this one but what little is out there is good enough for what will probably be an entertaining stream of comments. I guess the idea is good, of building an abstract cannabis leaf into a “Q”… come to think of it, I’m not sure it is a good idea. The execution feels so stiff and forced with the super straight line coming out of the leaf. The overall shape looks like a magnifying glass more than a “Q” and the abstracted leaf looks more like an asterisk than a leaf and, well, asterisks on their own look like something someone in the comments will point out. The “SQDC” type is fine I guess; bland but fine. The Facebook banner hints at possibly some interesting use of serif typography but what that amounts to, remains to be seen.

Thanks to Gabriel Parent-Nadon for the tip.

Your opinion…

On Logo


Total

Comments


New Logo
Pattern

Share ›

Spotted Around the web

New Logo for Kemper

New Logo for Kemper
 
Spotted Nov. 14, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017