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New Name and Logo for ViacomCBS
 

before

after

Noted Dec. 6, 2019 by Armin

Industry / Corporate Tags /

About

(Est. 2019) “ViacomCBS is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.”

Design by

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Related links

Merger announcement

Images (opinion after)
New Name and Logo for ViacomCBS
Logo.
New Name and Logo for ViacomCBS
Single-color, inverse.
New Name and Logo for ViacomCBS
On Times Square.
New Name and Logo for ViacomCBS
At Nasdaq. Trevor Noah is not nearly as excited as SpongeBob.
Opinion

The old Viacom logo had taken a turn for the worse in its last update — I could have sworn I reviewed it but I can’t find a post for it so I guess I didn’t — and the CBS Corporation’s old logo main merit was that it had the iconic CBS eye and, sure, the Didone for “CBS” was classy. The new logo looks as unexciting as the name “ViacomCBS” sounds: it sounds like a merger, it looks like a merger. My initial thought was that this is an interim logo given that the typography is so default but the fact that they overlapped the “C” on top of the “M” and took the two minutes out of their day to knock out a circle out of the “M” indicates that they are likely pretending to stick with this for a while. I mean, for a corporate-conglomerate-parent-company kind of thing I guess it’s fine but, man, it’s bland — although it’s not only that it’s bland but that, as an entertainment-first corporation, they didn’t even try to do anything remotely interesting. I’m also surprised that they didn’t buy viacomcbs.com and instead had to go with viacbs.com which, at this level, is a whopping branding inconsistency. Overall, meh… rger.

Thanks to Ben Thrussell for the tip.

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