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New Name and Logo for Western Sydney University



Noted Aug. 11, 2015 by Armin

Industry / Education Tags /


(Est. 1989, previously University of Western Sydney) “Western Sydney University is a vibrant, modern university, located in one of the fastest growing regions in Australia — Greater Western Sydney, which is home to over 2 million people. UWS has over 43,000 students and 3,000 staff across nine campuses. The University has been named one of the world’s best 100 universities under the age of 50, ranking 56th in the influential Times Higher Education rankings. The 100 Under 50 list is a complement to the annual Times Higher Education World University rankings, where the University of Western Sydney was named in the top two per cent of the world’s best universities in October 2014. Seventy per cent of the University’s research in the last Excellence in Research for Australia (ERA) assessment was named as ‘world standard’ or above.”

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Related links

Western Sydney University press release
Obligatory change.org petition to not change the logo
Sydney Morning Herald story of university standing by new logo

Relevant quote
The new brand elevates Western Sydney. Reordering the word mark and placing Western Sydney at the top of the logo is a symbol of the pride we have in our community and region. The shield is the platform for our typographic 'W', which is unique with the curved based referencing the landscape. Colour is one of the more emotive shifts in the brand, changing from blue to red. The deep red as the primary colour is bold, determined and confident. This is partnered with vibrant tones such as fluoro orange to deliver youthfulness and optimism to the brand.

Western Sydney University press release

Images (opinion after)
New Name and Logo for Western Sydney University
Logo detail.
New brand introduction. Some additional applications shown after the first half.

Keeping things Australian today we turn to a university that, surprise surprise, has students up in arms. Some are upset about the name change from "University of Western Sydney" to "Western Sydney University" — one of the petition signers said "i attend UWS and if it becomes WSU i will hate everything about it it looks terrible. stop trying to be america". Solid argument. Others are upset about losing the bird — "As of Monday 10th August, we will be proudly and loudly sporting royal blue ribbons to show our devotion to UWS and that infamous bird, symbol of freedom to learn, achieve, and prosper!" — as stated in the start of the #SavetheBird campaign. The old logo was fine and the name was fine, there is not much there to get so riled up about. The new name gets rid of the "of" so, hey, plenty of ink savings there! Sarcasm aside, both ways of naming the university seem acceptable. The new logo isn't worth defending too much because it's not very good. The typography, for being so prominent, is very unsophisticated and the pairing of the serif and sans serif is uninspired. The "W" in the shield isn't that great either but I'll admit that the covers shown in the video below with the large shield look cool. Overall, this isn't the best logo to be the representation of such a radical change but the applications do show some promise and, as usual, a few weeks from now no one will remember what the big fuss was about.

Thanks to Oliver Mills for the tip.

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