(Est. 2003, formerly known as Little London School) Avenor College is a private school in Romania for kids ages 2 to 14 offering kindergarden, elementary, and middle school programs across two campuses.
Storience (Bucharest, Romania)
Through its roots, the newly minted brand name Avenor speaks of the road (avenue) to the future (French: avenir). This idea is explicitly reinforced by the new brand slogan, Creators of Future. The new logo in the shape of a star made up of simple, colorful stripes, depicts the school community with its different constituents and interests that converge towards a shared purpose.
Images (opinion after)
It has the right kind of energy and it's not a sans serif hipster thing so, in that regard, it's refreshing. But there are a few execution fails like the all-lowercase approach, the tight leading, the loose tracking, the so-so lock-up of logo and name. But, again, it makes up for it in chutzpah.