Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Name, Logo, and Identity for Avenor College by Storience
 

before

after

Noted Oct. 1, 2013 by Armin

Industry / Education Tags /

About

(Est. 2003, formerly known as Little London School) Avenor College is a private school in Romania for kids ages 2 to 14 offering kindergarden, elementary, and middle school programs across two campuses.

Design by

Storience (Bucharest, Romania)

Related links

Storience case study
Identityworks review

Relevant quote
Through its roots, the newly minted brand name Avenor speaks of the road (avenue) to the future (French: avenir). This idea is explicitly reinforced by the new brand slogan, Creators of Future. The new logo in the shape of a star made up of simple, colorful stripes, depicts the school community with its different constituents and interests that converge towards a shared purpose.

Storience case study

Images (opinion after)
New Name, Logo, and Identity for Avenor College by Storience
Logo on building.
New Name, Logo, and Identity for Avenor College by Storience
Materials.
New Name, Logo, and Identity for Avenor College by Storience
Framed guidelines.
New Name, Logo, and Identity for Avenor College by Storience
Cupcakes!
Opinion

It has the right kind of energy and it's not a sans serif hipster thing so, in that regard, it's refreshing. But there are a few execution fails like the all-lowercase approach, the tight leading, the loose tracking, the so-so lock-up of logo and name. But, again, it makes up for it in chutzpah.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Reyn Spooner

New Logo for Reyn Spooner
 
Spotted Feb. 13, 2019

Pinned Recent, Big Stories


Curated Green with Envy