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New Name, Logo, and Identity for Bank Australia by Tank
 

before

after

Noted Oct. 27, 2015 by Armin

Industry / Finance Tags /

About

(Est. 1957, previously Bankmecu) “Bank Australia, formerly bankmecu and prior to that, the Members and Education Credit Union (mecu), is an Australian financial co-operative based in Kew, Victoria. In 2012, bankmecu reported that the organisation has approximately 125,000 customers across Australia. The organisation employs 348 staff across Australia and holds assets in excess of A$2.8 billion. On 1 September 2011, mecu Ltd became Australia’s first customer owned bank, and changed its trading name to bankmecu. On 27 July 2015, the bank announced their subsequent and final change of name, to Bank Australia, from 17 August 2015.” (Wikipedia)

Design by

Tank (Melbourne, Australia)

Related links

Tank project page
Bank Australia launch announcement

Images (opinion after)
New Name, Logo, and Identity for Bank Australia by Tank
Logo detail.
New Name, Logo, and Identity for Bank Australia by Tank
Logo on exterior.
New Name, Logo, and Identity for Bank Australia by Tank
New Name, Logo, and Identity for Bank Australia by Tank
Brochures.
New Name, Logo, and Identity for Bank Australia by Tank
Credit card.
New Name, Logo, and Identity for Bank Australia by Tank
Illustrations.
New Name, Logo, and Identity for Bank Australia by Tank
New Name, Logo, and Identity for Bank Australia by Tank
New Name, Logo, and Identity for Bank Australia by Tank
Illustrations in use.
Opinion

More benefitting than the design is the name change from bankmecu — where "mecu" is short for Members and Education Credit Union — that now actually makes sense even if it's a little ambitious by naming itself after the continent. You would think that, with the new name and (to its credit) new identity, Bank Australia would be one of the Big Four. The new logo… I'm not really sure what it is. At first I thought it was an abstract rendering of Australia as Australian logos are wont to do but I don't think that's what it is. Is it a book? A couple of cards? A heavily perspectivified chevron? Dunno. It looks financial though. The most impressive aspect is the color palette of pink, red, and orange, which is very unexpected and highly refreshing while looking classy when paired with the dark blue backgrounds. The wordmark is pretty nice, if a little tightly letterspaced. The playful and colorful illustrations add a welcome human touch to the materials. Overall, a fairly nice reboot for the bank.

Thanks to Simeon King for the tip.

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