(Est. 1957, previously Bankmecu) “Bank Australia, formerly bankmecu and prior to that, the Members and Education Credit Union (mecu), is an Australian financial co-operative based in Kew, Victoria. In 2012, bankmecu reported that the organisation has approximately 125,000 customers across Australia. The organisation employs 348 staff across Australia and holds assets in excess of A$2.8 billion. On 1 September 2011, mecu Ltd became Australia’s first customer owned bank, and changed its trading name to bankmecu. On 27 July 2015, the bank announced their subsequent and final change of name, to Bank Australia, from 17 August 2015.” (Wikipedia)
Tank (Melbourne, Australia)
Images (opinion after)
More benefitting than the design is the name change from bankmecu — where "mecu" is short for Members and Education Credit Union — that now actually makes sense even if it's a little ambitious by naming itself after the continent. You would think that, with the new name and (to its credit) new identity, Bank Australia would be one of the Big Four. The new logo… I'm not really sure what it is. At first I thought it was an abstract rendering of Australia as Australian logos are wont to do but I don't think that's what it is. Is it a book? A couple of cards? A heavily perspectivified chevron? Dunno. It looks financial though. The most impressive aspect is the color palette of pink, red, and orange, which is very unexpected and highly refreshing while looking classy when paired with the dark blue backgrounds. The wordmark is pretty nice, if a little tightly letterspaced. The playful and colorful illustrations add a welcome human touch to the materials. Overall, a fairly nice reboot for the bank.
Thanks to Simeon King for the tip.