(Est. 2008) “Engie, previously GDF Suez, is a French multinational electric utility company, headquartered in La Défense, Courbevoie; which operates in the fields of electricity generation and distribution, natural gas and renewable energy. The company, formed on 22 July 2008 by the merger of Gaz de France and Suez, traces its origins to the Universal Suez Canal Company founded in 1858 to construct the Suez Canal. […] The company holds a 35% stake in Suez Environnement, the water treatment and waste management company spun off from Suez at the time of the merger. GDF SUEZ bought 70% of Britain’s International Power in August 2010, creating the world’s largest independent utility company. The purchase of the remaining 30% was announced by GDF SUEZ in April 2012, and the transaction completed in July 2012. As of 2010 GDF SUEZ employs 236,000 people worldwide, including 1,200 researchers and experts at 9 R&D centers, with revenues of €84.5 billion.” (Wikipedia)
Carré Noir (Multiple locations, France)
The energy transition is more than ever a reality for which we have both great ambitions and a great responsibility. To meet the new challenges of this reality and to accelerate our development, we have decided to give the Group a new name: ENGIE. It is an easy name and one that is powerful, a name that evokes energy for everyone and in all cultures, a name embodying our values and activities. […] The new brand name adopts the rising sun as its logo, symbolizing a new day in the world of energy. To establish its international dimension, ENGIE has chosen to take its inspiration from its baseline signature, "By People for People."
Images (opinion after)
The old logo was pretty weird to start with and by weird I mean it's bananas. I really don't know who designs that and says "Yes, this is cool!" or which client looks at that and says "Yes, that's the logo I want!". But we will have to assume that French electric companies play by their own rules because they've done it again with the new logo that takes the same visual approach of the old logo but "improves" it with cleaner curves and slightly more consistency. Nonetheless the result is still bananas. The letterforms are really awkward and unpleasant, the "i" looks like a microphone, and the gradient looks like the dome from Under the Dome. (Sorry to burst your bubble, press release, but that is no rising sun). After the logo, the application goes into what seems like a dozen different, unrelated visual directions and identity elements that never blend in a cohesive way. Clearly a lot of energy was spent on this, but it fails to provide any real power.
Thanks to Paul Vickers for the tip.