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New Name, Logo, and Identity for Kopter by Winkreative
 

before

after

Noted Feb. 23, 2018 by Armin

Industry / Corporate Tags /

About

(Est. 2007, originally Marenco Swiss Helicopter) “Kopter Group was founded in 2007 for the purpose of developing, building and supporting a new generation of turbine helicopters. With this industrial vision, Kopter Group developed the SH09, guaranteeing to the operator superior operational performance, safety and life cycle economics that make the difference. Delivering best in class hot and high performance, the largest cabin/cargo volumes, outstanding modularity and latest generation electronic systems, the SH09 helicopter is built for the most demanding missions.”

Design by

Winkreative

Related links

Winkreative project page
Kopter press release

Relevant quote
Winkreative took inspiration from the simplicity of good aircraft design, and the trust it instills in pilots and passengers alike. We conceived the name Kopter for its strong, single-minded confidence and ownability. The Swiss flag and the aircraft’s rotor blades served as reference points for the brand’s new logo and colour palette. Now launched, the brand positions Kopter with a newfound assurance that will take it to ambitious new heights.

Winkreative project page

Images (opinion after)
New Name, Logo, and Identity for Kopter by Winkreative
Logo.
New Name, Logo, and Identity for Kopter by Winkreative
Icon detail.
Logo animation.
New Name, Logo, and Identity for Kopter by Winkreative
Brand book.
New Name, Logo, and Identity for Kopter by Winkreative
Pens.
New Name, Logo, and Identity for Kopter by Winkreative
Tote.
New Name, Logo, and Identity for Kopter by Winkreative
Livery.
Opinion

Even for swoosh standards the old logo was bad with two unrelated swooshes flailing in the wind and surrounding some decent but totally boring typography. It’s a good thing everything got thrown out the window here, including the name. The new logo features a great icon that is a mix of the ever-present Swiss Cross and helicopter blades that exactly conveys the two key things about this company: it’s Swiss and it’s about helicopters. The wordmark is nice too; nothing super interesting but well executed and balanced. The livery looks pretty great too but that might be because the helicopter is slick AF.

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Logo Before & After
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