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New (Old) Name and Logo for Tribune Publishing



Noted Oct. 15, 2018 by Armin

Industry / Media Tags /


(Est. 2014, previously Tronc, previously Tribune Publishing) “Tribune Publishing Company is a media company rooted in award-winning journalism. Headquartered in Chicago, Tribune Publishing Company operates local media businesses in eight markets with titles including the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. Our brands are committed to informing, inspiring and engaging local communities. We create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.”

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Related links

Tribune Publishing employee Matt Maldre chronicled the changes back to Tribune Publishing
Tribune Publishing press release
2016 Brand New Noted post

Images (opinion after)
New (Old) Name and Logo for Tribune Publishing
New (Old) Name and Logo for Tribune Publishing
Cake. (Via Tribune Publishing employee Matt Maldre who has some other pictures in this thread)

If you have followed the blog for a while (or at least since 2016) you know that I have despised the “tronc” name and logo with passion so even if they had switched to a Papyrus/Comic Sans wordmark combo I would have loved the change. The new logo is not great by any stretch of the imagination but it’s decent, it’s professional, and it’s not an embarrassment as the old one was. The giant brackets aren’t exactly elegant or interesting but whoever designed this new logo at least did it okay with the left bracket aligning to the stem of the “T” and the top of the word “PUBLISHING” to the inside of the bracket. The spacing between “TRIBUNE” and the brackets is also properly balanced. None of this would be highly commendable in another logo but given the pits of hell from which this logo rose from, anything positive is worth celebrating — especially in cake form.

Thanks to Eric Wagner for the tip.

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