Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Nike’s Brand Nightmare

Nike's Brand Nightmare

Linked Feb. 22, 2019 by Armin

Visit Link

During a nationally televised game between two of college basketball’s best teams, Duke and North Carolina, both sponsored by Nike, the shoe of Duke’s star player, Zion Williamson, split dramatically at the seams, causing him to slip and hobble off the court without returning. Is this the worst thing that could happen to the Nike brand? Visit link

Comments


Share ›

Spotted Around the web

New Logo for Thread

New Logo for Thread
 
Spotted Mar. 21, 2019

New Logo for Flexport

New Logo for Flexport
 
Spotted Mar. 21, 2019

Pinned Recent, Big Stories


Curated Memorable Ligatures