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This is a very old entry — images are small, formatting is off.



Noted Apr. 4, 2013 by Armin

Industry / Restaurant Tags /

O'Charley's Logo, Before and After

About: (Est. 1971) “O’Charley’s is a casual dining restaurants chain in the United States, with more than 230+ company-owned locations. O’Charley’s is located in 17 Southern and Midwestern states, including four franchised O’Charley’s restaurants in Michigan, one franchised O’Charley’s in Ohio, three joint venture O’Charley’s restaurants in Louisiana, and one joint venture O’Charley’s restaurant in Wisconsin.” (Source: Wikipedia)

Ed.’s Notes: Had never heard of this place, or, well, these 230 places. The new one isn’t that great but the old one, with the horribly slanted Bookman, was a true horror. Bigger view of the logo and exterior shot of the restaurant below (or after the jump).

Relevant links: Restaurant News Article. Enhanced Online News Article.

Select quote: “The new identity derives inspiration from the approach of Charley Watkins, the man who founded O’Charley’s, and will be encapsulated in the following Watkins quote prominently featured at all O’Charley’s entrances: ‘Everyone who walks through this door is a friend of mine.’ The quote’s attitude will be born out in the new visual identity and updated menu as well as in the welcoming layout and openness of new floor plans which feature different rooms named to reflect its southern heritage such as The Piedmont, The Charles, and The Porch.”

O'Charley's Logo Detail

O'Charley's Before

Exterior before, above, and after, below.

O'Charley's After

Thanks to Nik Pawlak for the tip.



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