This is a very old entry — images are small, formatting is off.
Breaking ground last week and set to open in the Fall of 2014 as a project of the Welfare Association, the Palestinian Museum in Birzeit, Palestine, is “dedicated to the exploration and understanding of the culture, history and society of Palestine and the Palestinian people.” Along with exhibits, the museum will engage in research, education programs, and cultural events through its hub in Birzeit as well as through local and international partnerships and its digital platform. The museum’s identity has been designed by London-based venturethree. An extended brochure can be found here (PDF).
venturethree distilled the Museum’s unique ambitions into a powerful core idea: ‘To inspire a new conversation with, between and about the Palestinian people’. This thought became the foundation of a bold, versatile visual system that could work effortlessly across offline and online applications, and resonate with an international audience.
The identity acts as frame for the Museum to open conversations on its varied initiatives that include exhibitions, research and education. At the same time, the confident look and feel magnifies the Museum’s curatorial voice and gives its communications real impact.
— Provided press release
“The Museum is not confined by borders, barriers and geopolitics,” added Jack Persekian, Director and Head Curator, The Palestinian Museum. “venturethree recognised the truly global nature of the project and delivered a powerful brand for the international stage.”
— Provided press release
The speech bubble has long been an abused graphic device in logo design. It’s not its fault. Damn thing is a great metaphor for a bunch of stuff. Plus, it’s simple and you can put all kinds of other stuff in it, around it, below it, etc. it. You could dismiss this identity as just one more in the long canon of speech bubble logos but there are a few moves that make it stand out. First, the hard-angled structure and rectangle shape are evocative of a flag, giving it more seriousness and a certain nationalistic edge. The dual logo in Latin and Arabic, each with the speech bubble in a different direction, establish the idea of dialogue not just in general but between two cultures. And the typography is an interesting choice, something unusual and almost kind of jarring in a good way. In application, the speech bubble does exactly what you would expect: it frames messages and images. Nothing too revolutionary, just simple and to the point. I wish the identity felt less British/American and more Palestinian, whatever that may be — it feels to be missing something, other than an arabic logo, that makes it different from other museums around the world. Nonetheless, an elegant and contemporary identity.