This is a very old entry — images are small, formatting is off.
Established in 2009, Quirky brings inventors’ ideas to life and to market through an open process where community members provide ideas, which are then voted on, and each week the top five are discussed by the Quirky team to see which ones they’ll develop. They have launched over 300 products — from flexible power strips to egg yolk separators — that are sold online and across nearly 200 retail partners. A little over two years ago, Quirky redesigned its logo and last week it announced a new logo and identity designed in-house.
Imagine a brand that changed every day. A brand that will make invention as accessible as drawing a stick figure. Our products will carry the stamp of each inventor. Our brand will be an ever-changing representation of our people.
— Snippets from logo introduction mini site
At the heart of the project lies a simple principle: that the one great equalizer in the creative field, the one all-embracing skill, is the ability to draw a stick figure. Anyone, anywhere can draw a basic figure, and at Quirky, we believe that the ability to invent should be just as universal. To embody this, we’ll be asking each community member to draw a simple picture, a unique identifier, which will be combined with others to form a diverse, ever-changing pastiche of the Quirky community. This change will impact every facet of the company, both physical and digital, from user profiles and web design to brand assets and retail displays.
— Quirky blog post
The previous logo was pretty decent, perhaps a little too speech-bubble-ish but a perfectly well suited friendly-tech logo. The new identity is far more ambitious in its concept and what it tries to say about the company. In essence, the message is good: Quirky is powered by its people, and the company is eager to celebrate that by building a system around community-drawn stick figures. It’s cute. It’s not necessarily the most graphically appealing device(s) as it starts to look to much like an elementary school wall with kids’ drawings. The wordmark is fine, well executed in its Sharpie-esque aesthetic, and I’m definitely glad they didn’t decide to also allow everyone to draw the name and use that as a changing wordmark. In application, the identity looks fun and playful and perfect for empowering employees and community members. The best extension of the aesthetic is on the first image of the new packaging below, where doodles illustrate what each product does because the identity starts to do something a little more grown-up with it; when it’s just a bunch of stick figures organized on a grid, the idea feels half-baked. So as long as Quirky keeps pushing the concept and applies it with more boldness, this is an interesting direction.
Product packaging will also see a revolutionary change, with the introduction of skin packing, a new kind of packaging that uses heated plastic to bind items to cardboard, creating a beautiful, eco-friendly form factor that’s truly one-of-a-kind. From the front, each unit will appear as a standard retail box, but flip the card around and you’ll find… a product, plain and simple.
— Quirky blog post