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A B-Side BY Armin


Citi Habitats

CitiHabitats Logo, Before and After

About: Citi Habitats is a real estate agency in New York.

Design by: Ammirati

Ed.’s Notes: Sample applications below (or after the jump).

Relevant links: Ammirati case study. News story.

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Entry Information

DATE: Nov.02.2012|POSTED BY: Armin|CATEGORY: The B-Side Real Estate | COMMENTS:

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A B-Side BY Armin


Orlando Venues

Orlando Venues Logo, Before and After

Orlando Venues is a company devoted to the marketing and promotion of all the events for various venues in Orlando, FL, which include the Orlando Magic’s home at Amway Center, as well as the Bob Carr Performing Arts Centre, Florida Citrus Bowl, Tinker Field, Leu Gardens, and the Mennello Museum. Orlando-based Great Big Circle recently redesigned their logo, keeping the “OV” monogram that they’ve been using for over 20 years. I can’t help myself: the new logo is the equivalent of Donald Trump’s hair — where is the combover of the “V” coming from?

Entry Information

DATE: Jun.05.2012|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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A B-Side BY Armin


Rent.com

Rent.com Logo, Before and After

Launched in 2000, Rent.com is the largest Internet listing site in the U.S. with more than 25,000 listed properties. After the purchase of Rent.com by Primedia from eBay, a revised logo was introduced in April, designed by Casey Fluster.

Entry Information

DATE: May.02.2012|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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Opinion BY Armin


One World Trade Center’s Tip

One World Trade Center Logo, New

Set to open in 2013, One World Trade Center (also known as 1WTC and previously Freedom Tower) is the flagship building of the thoroughly chronicled, scrutinized, and troubled development of the new World Trade Center complex, that includes four other skyscrapers, the National September 11 Memorial & Museum, 550,000 square feet of retail space, and a Performing Arts Center. One World Trade Center is the design of David M. Childs of Skidmore, Owings & Merrill, rising a symbolic 1,776 — the year of the United States independence — feet and boasting 2.6 million square feet of space to be filled by the likes of Condé Nast, one of the first big name tenants to sign a major lease. One World Trade Center is developed by the Port Authority of New York and New Jersey and developer The Durst Organization. Yesterday, the logo for the building was introduced, designed by London-based Wordsearch, a design firm specializing in branding and communications for real estate and architecture across the world.

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Entry Information

DATE: Apr.12.2012|POSTED BY: Armin|CATEGORY: Real Estate | COMMENTS:

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A B-Side BY Armin


Raine & Horne

Raine & Horne logo

Established in 1883, Raine & Horne is an Australian property firm. From the press release: “At the core of the new identity is a unique hand-crafted bespoke ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’.” The new logo was designed by Idea Works.

Thanks to Tricia Ho for the tip.

Entry Information

DATE: Jan.23.2012|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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A B-Side BY Armin


Brixmor

Brixmor Logo, Before and After

Brixmor is the new name for the now independent U.S. division of Centro Properties Group, an Australian company established in 1985. Purchased by Blackstone Group LP, Brixmor “manages a national portfolio of 585 properties aggregating approximately 92.0 million square feet of gross leasable area”, mostly for retail shopping centers. The new logo was designed by Denver, CO-based Monigle Associates. Bigger view of the logo below (or after the jump).

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Entry Information

DATE: Oct.06.2011|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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A B-Side BY Armin


Disney Vacation Club

Disney Vacation Club Logo, Before and After

The Disney Vacation Club is a membership program for people who purchase real estate interest in a Disney Vacation Club Resort and build points based on the size of the real estate interest as well as vacations taken to Disney places. A new logo, featuring DIN of all things (nothing says Disney like German transportation signage), was introduced earlier this month. The Disney Parks blog has the story.

Thanks to Andrew D. Lewandowski for the tip.

Entry Information

DATE: Jun.30.2011|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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BY Christian Palino


A Bridge to Nowhere

Grub & Ellis Logo, Before and After

My only interaction with Grubb & Ellis, one of the world’s largest commercial real estate services, took the form of receiving notices about ongoing construction work around the office of the software company I was working for briefly. I knew what they did, given the information they were providing and the fact that their collateral materials communicated “Property Solutions Worldwide”. Certainly the circular icon they were using was rather abstract and nondescript compared to the identifiable bridge in their new mark — although I’m not sure this new icon speaks to what they do. Granted, their offering has diversified through mergers and acquisitions to include management, consulting and investment services, but its unclear how they help one get “From Insights to Results.”

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Entry Information

DATE: Jun.17.2009|POSTED BY: Christian Palino|CATEGORY: Real Estate | COMMENTS:

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BY Brand New


House Arrest

Redfin Logo, Before and After

Guest Editorial by James Bowie

Redfin, a Seattle-based online real estate service, was content with its little house-in-a-circle logo until Move.com threatened to sue to protect its house-in-a-circle mark. So Hornall Anderson Design Works was enlisted to create Redfin’s new identity, which features, in addition to a stronger wordmark, a more elaborate logo. It shows an aspiring homeowner (clearly a graduate of the Dallas Independent School District) reaching to pluck his ideal house out of the crowded market. And the whole thing looks like a tree!

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Entry Information

DATE: May.11.2007|POSTED BY: Brand New|CATEGORY: Real Estate | COMMENTS:

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