Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Dec. 3, 2012 by Armin

Industry / Retailers Tags /

Rebel Logo, Before and After

About: (Est. 2010) “Rebel offers a wide range of the latest release, quality, branded sporting and leisure goods. With an extensive list of product categories for the casual and serious fitness enthusiast, Rebel’s range includes fitness equipment, sports equipment, apparel and associated accessories for both the casual enthusiast and serious competitor. [It] has grown to become an extensive network of more than 90 stores located in every state and territory in Australia with the exception of the Northern Territory & Tasmania”

Design by: N/A.

Ed.’s Notes: See what they did there? The second “e” is flipped, going against the grain. You know, like a rebel.

Relevant links: N/A.

Thanks to Jarrad Langdon for the tip.



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