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This is a very old entry — images are small, formatting is off.

 

Salerno

Noted Dec. 2, 2011 by Armin

Industry / Destinations Tags /

Salerno Logo, New

Salerno is a sea-side city in Campania, Italy. This month the City of Salerno introduced a new “consumer” logo to complement the city’s official seal. The new logo has been designed by Massimo Vignelli. Story and pictures of Vignelli’s presentation here. One image that explains the concept behind the logo below (or after the jump).

Salerno Logo, New

Massimo Vignelli presenting his logo. Slide reads: Sky, Sun, Horizon, Sea, Sunset, Dolphin, Hippocampus.

 

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