Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Scranton/Wilkes-Barre RailRiders

Noted Dec. 12, 2012 by Armin

Industry / Sports Tags /

Scranton/Wilkes-Barre RailRiders Logo, Before and After

About: (Est. 1919, formerly Scranton/Wilkes-Barre Yankees) “The Scranton/Wilkes-Barre RailRiders is a professional minor league baseball team based in Moosic, Pennsylvania in the Scranton/Wilkes-Barre area. The team plays in Northern Division of International League and they are the Triple-A affiliate of the New York Yankees Major League Baseball club. The team plays at PNC Field (formerly Lackawanna County Stadium), their home since 1989.” (Source: Wikipedia).

Design by: Brandiose. (I’m starting to think the B in B-Side stands for Brandiose).

Ed.’s Notes: A locomotive porcupine? Yes, please! Alternate versions below (or after the jump).

Relevant links: Railriders press release. Brandiose blog post.

Select quote: “The RailRiders moniker pays homage to the very first trolley system in America, one created right here in Northeastern Pennsylvania (NEPA). […] A porcupine conductor, the gritty critter that calls NEPA home, is at the centerpiece of the identity.”

Scranton/Wilkes-Barre RailRiders Logo

Thanks to Philip Barket for the tip.



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