Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Simmons Bedding Company

Noted Mar. 16, 2012 by Armin

Industry / Consumer products Tags /

Simmons Logo, Before and After

Established in 1870, Simmons Bedding Company is one of the most well-known mattress producers, manufacturing an assortment of different mattresses. They introduced a new logo in January and are a planning their first big ad campaign. Story here. Review: OMG, really? From bad to bad-erer.

Thanks to James I. Bowie for the tip.



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