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The Best and Worst Identities of 2017, Part 3: The Worst Reviewed

Announced Dec. 27, 2017 by Armin

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Each year this list gets less and less juicy with very few clunkers, which is a good thing for our visual environment as the bigger companies, products, and services all around the world are upping their game. There was a lot of work in the Reviewed section that wasn’t super great or super fun with a lot of things ringing in as fine or boring at worst but few were truly appalling. Even the three identities that share the dubious honor of being included here are not truly, awfully the worst, but I guess we have to judge a bit on a curve here. We’ll have a few more train wrecks in the Worst Noted list so for now, here are the Worst Reviewed.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Most Entertaining Linked

 

No.

3

New Logo for U.S. Navy by Y&R

New Logo for U.S. Navy by Y&R
 

The U.S. Navy squeezed in right at the end of the year with a logo that, on the surface, is mostly okay, but sinks to the bottom of the ocean with a very poorly conceived eagle drawing that is all kinds of sloppy. When it comes to American government agencies there is one thing that needs to be executed to perfection — regardless of concept (concept can be crap but at least it has to be well executed crap) — and that’s the eagle. In this case, it falls way short of proper, professional execution.See original post

No.

2

New Logo and Identity for Bolivia by Futurebrand

New Logo and Identity for Bolivia by Futurebrand
 

Not to repeat myself too much from the original review but you might see this logo and wonder what’s so bad? On the surface it’s fine, but scratch a little and there is really nothing there but the spaghetti that stuck to the wall after throwing it all.See original post

No.

1

New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting

New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting

The wordmark of this logo I actively hate and dislike. It takes the hard geometry approach to its least logical and appealing extreme. The somewhat entertaining eye candy in the identity sort of saves the day but it’s hard to get past this ghastly wordmark.See original post

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Spotted Around the web

New Name and Logo for IQVIA

New Name and Logo for IQVIA
 
Spotted Jan. 17, 2018

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