Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

The Pulse Felt Around the World

Reviewed Aug. 6, 2010 by Armin

Industry / Non-Profit Tags /

Global Pulse Logo, Before and After

In July of 2009 Ban Ki-moon, secretary general of the United Nations, announced plans to launch the Global Impact and Vulnerability Alert System (GIVAS), in order to “mobilize our full strength for better real-time data on the impact of the economic crisis on the poorest nations.” In June, almost a year later, GIVAS changed its name to Global Pulse, citing that the acronym was hard to pronounce, the name too long to remember, and it signified a top-down rather than a bottom-up approach. Global Pulse’s vision is to “Close the information gap between the onset of a global crisis and the availability of actionable information for decision makers” and its mission to “Harness innovation to protect the vulnerable.” To accompany the launch of the new name, New York-based Zago created a new identity.

The Globe emblem represents the organization’s vision of harnessing innovation to create a world without vulnerable populations. It draws inspiration from the following concepts: connection, data, innovation, velocity, overlap.
— Graphic Standards

Global Pulse

The new icon is a representation of, indeed, a globe pulsing. When I first saw it my reaction was that it was too symmetric (trimmetric?), with the three ripples being the same size and wondered if it would look better with small, medium and big ripples representing different kinds of pulses from around the world. But the resulting icon does provide a lovely resolution in the ripples connecting at the two outer rims, which is a nice visual metaphor for what the organization is trying to do. It’s also nice that there is no shading involved and, when seen small, the icon portrays dimension. Imagine that. It can be achieved. The typography is bold and simple, set in the ever trusted Trade Gothic Bold Condensed.

Along with this week’s International Year of Youth logo it looks like a trend might be starting of the UN being a patron of good design.

Global Pulse

 

Comments


Share ›

Spotted Around the web

New Logo for Thread

New Logo for Thread
 
Spotted Mar. 21, 2019

New Logo for Flexport

New Logo for Flexport
 
Spotted Mar. 21, 2019

Pinned Recent, Big Stories


Curated Memorable Ligatures