Opinions on corporate and brand identity work.

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Toys “Were” Us

Toys

Linked Aug. 9, 2018 by Armin

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After filing for bankruptcy but before closing its U.S. stores this past April, Toys “R” Us tried to revive the brand with the help of Lippincott. Not groundbreaking but the work done before the plug was pulled looked promising. Visit link

Thanks to Viktor Lanneld for the tip.

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