This is a very old entry — images are small, formatting is off.
One of the most unexpected figures in modern-day business and content creation is ex-supermodel — supermodel emeritus? or once a supermodel always a supermodel? — Tyra Banks, as evidenced primarily through the success of 16 seasons and 20 international editions of America’s Next Top Model and her own talk show, The Tyra Banks Show, that aired for five years. Both of these shows were produced by her own company, Bankable. To cement her business savvy (and gain some additional attention), Banks has enrolled in the Harvard Business School’s Executive Education Owner/President Management Program (OPM) which has her attending (and sleeping at) Harvard for one three-week period for the next three years. Her latest venture, in partnership with Demand Media, is typeF, “a revolutionary fashion and beauty website that listens to what women want and gives them the answers they are looking for, when and where they want it.” Banks rang the bell of at the New York Stock Exchange this past Tuesday and launched typeF.
In the modeling business, I definitely was a type. That’s how the business works (I am happy that my type just happened to be one with curves where most had none!). But now, I strive to break my stereotype, everyday. I hope I can empower women to break theirs. When anyone tells you what “type” of person they think you are, it is personal. Let’s decide our own type no matter how fierce, fabulous, fun or feisty it may be.
My type is limitless.
My type is typeF.com.
— An explanation of what typeF stands for, I think
It’s not everyday that we cover logos for websites here on Brand New but this is relatively high profile and, more surprisingly, the identity is, well, surprisingly interesting. As some kind of superfluid lipstick or superstrong make-up, the “F” is highly hypnotic. I just love looking at it. I want to grab it and play with it as if it were high-fashion Silly Putty that I could also wear as an ascot. Sure, it’s all about the dimension and gradients and it’s more illustration than “logo” but it’s absolutely perfect for the medium, the audience, and the host. Seeing the 1-color application also demonstrates that someone is paying attention on the design of this identity, and it may not be your favorite style or get your fierce spirit revving but it’s hard to deny that this is all very good and well thought out. The type for “type” could be a little bolder or bigger so that it doesn’t get so lost against the “F” but it manages to not get lost. This is all about F, but it certainly gets an A from me.