Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

UND Sketches Protected by Attorney General

UND Sketches Protected by Attorney General

Linked Mar. 17, 2017 by Armin

Visit Link

The University of North Dakota athletics department dropped its Fighting Sioux name and logo last year, introducing a hawk-ND combo designed by SME that was met, natch, with heavy controversy. A request (not sure by who) was made to release the early rounds of logo options (close to 50) done by SME, which both UND and SME refused to do so, and they were recently supported by an Attorney General citing the sketches as being “protected as a trade secret”. That’s a win in terms of protecting ideas. Visit link

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?