Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Jun. 5, 2013 by Armin

Industry / Politics Tags /

Unifor Logo, Before and After

About: (Est. 2013) “Two great Canadian unions — the Canadian Auto Workers union and the Communications, Energy and Paperworkers Union — are forming a new union with a modern, inclusive approach to serve members better and participate more effectively in our workplaces and communities. As the largest private sector union in Canada, Unifor will advocate for and defend the rights of working people, in more than 20 economic sectors and in communities across Canada. We will stand for safer workplaces, secure employment, wages and benefits that provide a decent standard of living, and dignity and mutual respect in the workplace.”

Design by: N/A.

Ed.’s Notes: The “U” looks like it’s a union of two “U”s, so well done there. The upper and lowercase wordmark is, as the genre demonstrates over and over, a fail. Bigger view of the logo and cake below (or after the jump).

Relevant links: Fact sheet about the new name and logo (PDF). Flickr set of launch event.

Select quote:“Members value the strength, protection and security that our union offers. The ‘shield’ logo speaks to that protection and the lower case ‘uni’ and upper case ‘FOR’ give the wordmark strength and momentum. Our new visual identity is strong, simple, clean and clear.”



Thanks to Pierre-Luc Gagné for the tip.



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