Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


University of Southern California

Noted Nov. 10, 2011 by Armin

Industry / Education Tags /

USC Logo, Before and After

Established in 1880, the University of Southern California counts with 37,000 enrolled students. A new identity has been designed by Pentagram partner DJ Stout in Austin, TX. Press release here. A quick overview of the identity guidelines can be found here [PDF].

Thanks to Alberto G. Manuel for the tip.



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