Opinions on corporate and brand identity work.

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VW’s Long Hard Road Ahead

Linked Jun. 21, 2019 by Armin

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After Volkswagen’s diesel scandal, the brand took a big blow. Can it climb back to prominence and gain consumer’s trust again? The mea-culpa ad may not be enough but the new electric VW van just might because, well, look at it. The single-color logo usage hints at an imminent identity redesign too. Visit link

Thanks to Joe Baka for the tip.

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