Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

WeThePeople

WeThePeople

Linked Jan. 9, 2019 by Armin

Visit Link

Overnight, it seems, WeWork multiplied like Gremlins, establishing The We Company as the parent brand to WeWork, WeGrow, and WeLive. My guess is that the “WeWork” name will forever be used to refer to the four companies by everyone except those that work for them — not criticism on their change just an observation of how hard it is to move beyond names that become very well known. Visit link

Thanks to Jeff Ho for the tip.

Comments


Share ›

Spotted Around the web

New Logo for Thread

New Logo for Thread
 
Spotted Mar. 21, 2019

New Logo for Flexport

New Logo for Flexport
 
Spotted Mar. 21, 2019

Pinned Recent, Big Stories


Curated Memorable Ligatures