Opinions on corporate and brand identity work.

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Wells Fargo: Mea Culpa

Linked May. 14, 2018 by Armin

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Wells Fargo is tackling its controversy-filled past few months (and years) with a new brand positioning: “Established 1852. Re-established 2018”. Too little, too late? Visit link

Thanks to Erich Grubert for the tip.

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