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What Kind of Logo is More Effective?

What Kind of Logo is More Effective?

Linked Sep. 16, 2019 by Armin

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Harvard Business Review looks into what kind of logo is more effective to the bottom line: Descriptive (think Burger King that has an implied burger in its logo) or Non-descriptive (think McDonald’s arches that are not specific to the product). Visit link

Thanks to Adam Kranitz for the tip.

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