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This is a very old entry — images are small, formatting is off.


White Knight Laundry

Noted Mar. 5, 2013 by Armin

Industry / Corporate Tags /

White Knight Logo, Before and After

About: (Est. 1904) White Knight Laundry offers domestic laundry services, business and industrial laundry and linen hire operating both in the B2B sector — industry, hotels, restaurants, education and healthcare — as well as serving individual households throughout the South and Southeast of England. They hold a Royal Warrant, meaning they wash the Queen’s undies. (Or not, not sure).

Design by: Coley Porter Bell.

Ed.’s Notes: Haven’t seen a photo-based logo in a while. This is fun. Bigger view below (or after the jump).

Relevant links: N/A.

Provided quote: “White Knight holds the Royal Warrant. This informed the design of the new logo which is based on pieces of White Knight’s linen, folded origami-style, to create a knight’s helmet. It is set against a regal purple background, with lettering in a crisp white Century Gothic. Importantly, it has been created in such a way that it can be consistently reproduced across a very wide range of applications, materials and media.”

White Knight Logo



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