This is a very old entry — images are small, formatting is off.
The background on this will be brief as I lack in German fluency. Namics is a web design and development, and information technology company based in Frankfurt, Germany and from what our generous tipster informs us it is one of the biggest in Europe. They recently launched a new identity, designed by Zurich based firm Heads, that replaces their ambiguous icon for an ever-changing wordmark.
Labeled by Head as “the world’s first ‘Real Time Corporate Identity’,” the Namics logo is a constantly fluctuating identity based on words preceding the Namics name, that are input by its employees through any number of methods, be it Twitter or SMS. The effect is, of course, best appreciated on the web site, where the logo restarts itself over and over with a new group of words. But if you look at the project page on Head’s web site, you can see that the result feels as dynamic in print as it does online.
The best part is that the identity is set in… Arial.
Thanks to Adrian Nussbaum for the tip.