Opinions on corporate and brand identity work.

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Quirky

Will it Manicure?

Will it Manicure?

Forget “Will it fax?” The real question is “Will it look good on Billie Eilish’s vast fingernails?” The singer has recently sported a Gucci logo pattern and Burberry’s well-known tartan pattern. If she did a Supreme nail job, she would probably break the internet.

Link

Linked Feb. 21, 2020

News

Jägermeister Cross-promotion

Jägermeister Cross-promotion

The Swiss Federal Institute of Intellectual Property tried to restrict Jägermeister’s application to use its well known antler-with-cross imagery in applications beyond its bottles and apparel because it claimed the image — based on the eighth-century legend of St. Hubertus — was offensive to the religious leanings of some consumers. Judges at the Federal Administrative Court in St Gallen rejected the claim and Jägermeister can proceed to use the image for all promotional activities and products in Switzerland including cosmetics, mobile phones, or telecommunications services. The most troubling thing here is who would buy a Jägermeister cosmetic?

Link

Linked Feb. 20, 2020

News

F-ai-verr

F-ai-verr

Last week, Fiverr introduced its AI-powered logo generating tool that creates logos instantly in less than five steps.

Link

Linked Feb. 19, 2020

Brand New Conference Updates

Austin (2020)
Pre-seale tickets now available for the 2020 Brand New Conference in Austin, on October 22 – 23. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


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