Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Nice

The New Standard(s)

The New Standard(s)

The fine folks at Order/Standards Manual, in collaboration with Shore, will be launching in 2021, Standards, a new online platform for designers to create standards manuals for the twenty-first century. Teaser site at the link and a deeper view at the design of the new brand here.

Link

Linked Aug. 11, 2020

Quirky

Extra Guac in Extra Large

Extra Guac in Extra Large

Chipotle has introduced a range of swag and some of the items are dyed with upcycled avocado pits from the chain’s insane daily production of guac.

Link

Linked Aug. 10, 2020

Quirky

Logo Mash-ups

Logo Mash-ups

Some bad, some good, some great, most of them enjoyable on a Summer Friday, here are some logo mash-ups by Montréal, Québec-based Olivier Bruel. (More at the link.)

Link

Linked Jul. 31, 2020

Brand New Conference Updates

Austin (2021)
Pre-sale tickets available for the 2021 Brand New Conference in Austin, on October 7 – 8. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for SMFA at Tufts

New Logo for SMFA at Tufts
 
Spotted Aug. 10, 2020

New Logo for Front

New Logo for Front
 
Spotted Jul. 30, 2020

Pinned Recent, Big Stories


Curated YIELD TO MERGERS

Transdev

Transdev
 
Posted Jun. 6, 2013
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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