A Peruvian company that produces and commercializes cement on a national level.
Our client asked us to work on a complete redesign and redirection of their brand, all of this to get more recognition in the market and to stand out more at the point of purchase.
We noticed that the brand had huge potential, starting by its name, so after some research, we drafted the brand strategy we wanted to follow. Our main goal was to design a package that reflected strength. We found that there were several matching points between the geometrical patterns Inka culture used with visual elements in the construction industry. We also gave the brand a main role and importance by designing a logo that take us to Inka times, while reflecting a contemporary brand as well.