An online store that has created a fun and easy way for design lovers to buy and sell previously owned furniture and decor to one another.
The name and attitude of the company is fun and they required an identity that would appeal to all audiences. We were asked to create a logo and identity system that can be used online, on printed collateral, and is flexible enough to be used as a graphic system throughout their office interior.
We reflected the twist and wordplay of the name by creating a logo that takes an Eames lounge chair and swaps the back out for a heart. The client required a graphic language that suggested these items were pre-owned so couldn’t be too polished or pristine. In order to achieve this we developed a collection of hand drawings of the furniture. These drawings are used throughout the stationery system and are blown up large to decorate the walls of their office.