EXO Architectes by Murmure

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CLIENT

A French archi­tec­tur­al agency pre­vi­ous­ly named L’ate­lier under­go­ing restruc­tur­ing changes and the addi­tion of a third partner.

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BRIEF

To cre­ate a new brand image for the firm upon its restruc­ture and renam­ing. The name Exo is direct­ly inspired by the con­cept of exo-skele­ton, out­er struc­ture, tech­ni­cal ele­ments recur­rent in their work. The aim was there­fore to ori­ent their brand to that of a small struc­ture, young and cre­ative, while devel­op­ing a visu­al iden­ti­ty that reflects the notion of struc­ture, vol­ume, and aes­thet­ics in all of their com­mu­ni­ca­tion materials.

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APPROACH

The found­ing prin­ci­ples of this visu­al iden­ti­ty lie in the design of vol­ume through light and notions of per­spec­tive, of mate­ri­als, and of fun­da­men­tal ele­ments. We stud­ied paper as a build­ing mate­r­i­al as we sought to give a cer­tain feel­ing of vol­ume to 2D sup­ports. The ele­ments are cut-through shapes so it rein­forces the effect of depth as they bring the nec­es­sary dis­con­ti­nu­ity and become a con­stituent part of the visu­al identity.

Our branding is directly linked with the creativity of our profession. Murmure helped us from the beginning of our brand new architecture company. Murmure knew how to create a very strong and adaptable visual identity for our various communication media. Since the establishment of this new branding we have received great feedback from our partners and clients. The EXO Architecte’s visual identity became inseparable from our activity. It established the link, creating our brand, while strengthening our visibility. — Joachim Engelhard, Architect and Associate at EXO Architectes