Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. Based in the Swan Valley, in Western Australia, the brewery is the current titleholder of the Australian International Beer Awards for Best Large Australian Brewery.
The explosion of craft brews has seen the beer cabinet become one of the most crowded retail spaces imaginable. Feral is a brand that produces unconventional big-flavoured beers that reflect their beer makers’ passions. When the brewery commissioned us to redesign their suite of bottled beer labels, they were suffering from a condition of multiple personalities, outdated style, and little point of difference in the market.
By using an old photocopier, pen, ink, and scanner, we designed a set of labels and accompanying material that shunned the trendy, craft-beer, small-batch, minimalist look. The result was something that now stands out amongst the competition on the shelves while remaining uniquely Feral. This brand and packaging overhaul sees the brewery’s products unified under a solid look and feel, albeit with a uniquely Feral personality. The rebranding is handcrafted and distinctive without detracting from the company’s obsessive focus on its beers, flavors, and ingredients.