CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK

Judges Pick

DESIGN CREDITS

Creative Director

Stuart Radford

Senior Designer

Sam Hall

Printer

Boss Print


TAGS

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LINKS

The Partners
Henry Wood

Henry Wood by The PartnersHenry Wood by The PartnersHenry Wood by The Partners

CLIENT

Mas­ter crafts­man and car­pen­ter. His work ranges from solo com­mis­sions to work­ing with larger teams that require a high level of craft­man­ship. 100% of Henry Wood’s work comes through either word of mouth or exist­ing contacts.


BRIEF

Develop an iden­tity to reflect Henry Wood’s tal­ent, craft, and pas­sion for all things wood, with a spe­cial empha­sis on his busi­ness card, his most com­monly used point of contact.


APPROACH

A thumb print/wood grain logo cre­ates his unique maker’s mark—even his age is in the mark, count the rings. For those spe­cial com­mis­sions Henry’s mark is laser etched on to a brass plaque and dis­creetly placed under­neath his fur­ni­ture items. The busi­ness card takes on the appear­ance of wood, achieved by duplex­ing five 540gsm alter­nat­ing col­ors of GF Smith Col­or­plan mak­ing it a mighty 2,700gsm busi­ness card.

Through­out the process, there was a clear focus on cre­at­ing a design to reflect me as a per­son as well as the car­pen­ter I am. We talked through my goals and I was involved in the whole process. The result far exceeded my expec­ta­tions. It really is a sym­bol of the car­pen­ter I am. Even the paper stock enforced a high qual­ity nat­ural feel. I have such con­fi­dence in dis­trib­ut­ing my busi­ness cards, with many clients com­ment­ing on how much they liked them. — Henry Wood

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